iTVX - Intelligence Beyond Expectations

, the pioneer in providing measurement services for Branded Entertainment, is re-launching our web site to present new capabilities and solutions for advertisers and broadcasters.

As branded entertainment increasingly becomes Branded Engagement, iTVX has created enhanced and effective products and tools, based on our cutting edge technology, fueled by RENTRAK’s second-by-second audience data.

To fully address this rapidly emerging need and opportunity, iTVX is introducing ROBE™ (Return On Branded Engagement). This suite of analytics, insights, research and technology will help advertisers and broadcasters in planning, executing and analyzing the most ambitious and challenging branded entertainment campaigns.

We encourage you to contact us to lean more about iTVX’s new capabilities.